Hisense E7Q PRO vs Sony BRAVIA 9 II
Better figure, where one is clearly better
| HisenseE7Q PRO | SonyBRAVIA 9 II | |
|---|---|---|
| Overview | ||
| Released | 2025 | May 2026 |
| Display | ||
| Panel | LED LCD | RGB Mini-LED |
| Panel detail | Hi-QLED (quantum dot) LCD with a direct LED backlight; no local dimming | True RGB backlight with independently driven RGB LEDs, RGB Backlight Master Drive Pro |
| Resolution | 3840 × 2160 (4K) | 3840 × 2160 (4K) |
| Refresh rate | 144 Hz (better) | 120 Hz |
| HDR formats | Dolby Vision, HDR10, HDR10+, HLG | Dolby Vision, HDR10, HLG |
| HDR extras | Dolby Vision, HDR10+ Adaptive | IMAX Enhanced |
| Screen finish | – | Immersive Black Screen Pro, glare-free and low-reflection (65–85″; not on the 115″) |
| Peak brightness | – | 4,720 cd/m² on a 10% window and 3,765 cd/m² on a 2% window, HDR after calibration (RTINGS, 65″) |
| Colour range | Quantum Dot Colour; wide colour gamut | RGB Triluminos Max |
| Picture processing | Hi-View AI Engine, 4K upscaling, MEMC, MPEG and mosquito noise reduction, light sensor | XR Clear Image, XR Contrast Booster 40, Luminance Booster Pro, ambient light sensor |
| Picture modes | Filmmaker Mode; 144Hz Game Mode PRO; eye-care mode | Vivid, Standard, Cinema, Professional, Calm, Photo, IMAX Enhanced, Dolby Vision (Vivid, Bright, Dark, Game), FPS Game, RTS Game; Studio Calibrated modes for Netflix, Prime Video and Sony Pictures Core |
| Motion handling | AI Smooth Motion (MEMC); panel response time 6 ms (43″, 50″, 55″, 85″, 100″) or 8 ms (65″, 75″) (Hisense) | XR Motion Clarity |
| Viewing angle | 178° | X-Wide Angle Pro |
| Sizes | ||
| Sizes | 43, 50, 55, 65, 75, 85, 100″ | 65, 75, 85, 115″ |
| Largest size | 100″ | 115″ (better) |
| Gaming | ||
| HDMI ports | 4 (2 HDMI 2.1 at 4K 120 Hz+) | 4 (2 HDMI 2.1 at 4K 120 Hz+) |
| Variable refresh rate | HDMI VRR, FreeSync Premium | HDMI VRR |
| Auto low latency mode | Yes | Yes |
| HDMI detail | 65″ to 100″ 4 × HDMI 2.1 with ALLM, HDMI 3 (eARC) and HDMI 4 4K 144Hz with VRR; 43″ to 55″ 3 × HDMI 2.1 with ALLM, HDMI 2 (eARC) and HDMI 3 4K 144Hz with VRR | HDMI 2.1 features: 4K 120 fps, eARC, VRR, ALLM, SBTM (Source-Based Tone Mapping); HDCP 2.3 on all four inputs |
| Variable refresh range | Up to 144 Hz | – |
| Input lag | ≤ 7 ms with a 4K 120 Hz input (Hisense) | – |
| Game features | AMD FreeSync Premium, Game Bar, Dolby Vision Gaming, HDR10+ Gaming | Game Menu; Auto HDR Tone Mapping and Auto Genre Picture Mode with a PS5; Dolby Vision Game mode |
| Smart TV and sound | ||
| Smart TV platform | VIDAA | Google TV |
| Processor | Hi-View AI Engine | XR Processor |
| Speakers | 2.0 channels | 80 W, 2.2.2 channels |
| Dolby Atmos | Yes | Yes |
| DTS:X | – | Yes |
| eARC | Yes | Yes |
| Wi-Fi | Wi-Fi 5 (802.11ac, 2.4/5 GHz) | Wi-Fi 6E |
| Bluetooth | Yes | 5.3 |
| Speaker detail | 2 × 10 W, 2.0 ch (43″ to 65″); 2 × 15 W, 2.0 ch (75″, 85″); 2 × 15 W plus a 20 W subwoofer, 2.1 ch (100″) | Acoustic Multi-Audio+; 65–85″ 2 full-range, 2 tweeters, 2 subwoofers and 2 up-firing beam tweeters (80 W); 115″ 8 full-range, 2 tweeters and 2 subwoofers (85 W) |
| Audio features | Dolby Atmos, DTS Virtual:X; Hi-Concerto, EzPlay, TV mode; WiSA SoundSend; user equaliser | Acoustic Center Sync, Voice Zoom 3, 3D Surround Upscaling, automatic room and position sound calibration, S-Master digital amplifier, Direct Connect for Sony wireless rear speakers and subwoofer |
| Voice assistants | Voice control via the remote (hands-free voice control on the 100″) | Google TV with Gemini, hands-free voice search; works with Alexa and Apple HomeKit |
| Casting | AirPlay 2; screen sharing; DMP/DMR content sharing | Google Cast, Apple AirPlay |
| Software updates | Software and firmware updates for at least 8 years (Hisense) | – |
| TV tuners | 2 × RF; DVB-T2/T/C/S2/S; CI+ 2.0; Freely | DVB-T/T2, DVB-C and DVB-S/S2; 2 terrestrial/cable and 2 satellite digital tuners; CI+ |
| USB | 1 × USB 2.0, 1 × USB 3.0 | 2 × USB; USB hard disk recording |
| Ethernet | 1 × RJ45 | 1 × Ethernet |
| Optical audio out | 1 × S/PDIF; composite AV input and audio L/R input; headphone output on 65″ to 100″ | 1 × optical digital audio out (shared with the S-Center speaker input) |
| Design and power | ||
| Size | Without stand, 43″ 963 × 560 × 74 mm; 50″ 1119 × 654 × 80 mm; 55″ 1234 × 717 × 80 mm; 65″ 1453 × 840 × 76 mm; 75″ 1676 × 965 × 87 mm; 85″ 1892 × 1091 × 101 mm; 100″ 2229 × 1284 × 95 mm | Without stand, 65″ 1445 × 826 × 45 mm; 75″ 1669 × 952 × 46 mm; 85″ 1892 × 1077 × 46 mm; 115″ 2565 × 1465 × 65 mm |
| Stand | Two feet, up to 758 mm apart (43″), 911 mm (50″), 973 mm (55″), 994 mm (65″), 1318 mm (75″, adjustable to 536 mm), 1571 mm (85″); metal feet 1734 mm apart on the 100″ | Mirage Stand with a transparent centre panel (65–85″); T-shape stand (115″) |
| VESA pattern | 43″ 200 × 300 mm; 50″ and 55″ 200 × 400 mm; 65″ and 75″ 400 × 300 mm; 85″ 600 × 400 mm; 100″ 800 × 400 mm | 65″ and 75″ 300 × 300 mm; 85″ 400 × 400 mm; 115″ 1000 × 700 mm |
| Power use | Maximum 110 W (43″), 130 W (50″, 55″), 200 W (65″, 75″), 330 W (85″), 450 W (100″); 0.5 W standby | 65″ 269 W, 75″ 302 W, 85″ 416 W, 115″ 656 W rated; 0.5 W standby |
| Energy class | SDR: F (43″), E (50″ to 100″); HDR: G | – |
| Colours | Black (100″ black/dark grey) | Aluminum Black |
| Warranty | 2 years (UK) | – |
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