Sony · BRAVIA

BRAVIA 3

Released April 2025

Sony's 2025 entry-level 4K LCD TV series, with a direct LED backlight, the 4K HDR Processor X1 and Google TV, in sizes from 43 to 85 inches.

Sizes: 43–85″
Panel: LED LCD
Refresh: 60 Hz
HDR: Dolby Vision
HDMI 2.1: 0 of 4
Software: Google TV

What reviewers say

Reviewers credit it with natural colour, good motion processing and wide viewing angles, and What Hi-Fi? liked its spacious built-in sound. Both criticise poor black levels that leave dark scenes grey and a 60Hz panel with few gaming features; RTINGS also found it handles direct reflections badly.

From whathifi.com and rtings.com

Specifications

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Display

Panel: LED LCD
Panel detail: Direct LED backlight with frame dimming
Resolution: 3840 × 2160 (4K)
Refresh rate: 60 Hz
HDR formats: Dolby Vision, HDR10, HLG
Colour range: Triluminos Pro, Live Colour Technology
Picture processing: 4K X-Reality PRO, Dynamic Contrast Enhancer, light sensor
Picture modes: Vivid, Standard, Cinema, Game, Professional, Graphics, Photo, Dolby Vision (Vivid, Bright, Dark, Game)
Motion handling: Motionflow XR 200/240 Hz (native 50/60 Hz)

Sizes

Sizes: 43, 50, 55, 65, 75, 85″
Largest size: 85″

Gaming

HDMI ports: 4 (0 HDMI 2.1 at 4K 120 Hz+)
Variable refresh rate: None
Auto low latency mode: Yes
HDMI detail: HDMI 2.1 features: eARC, ALLM; up to 4K 60 Hz; ALLM and HDCP 2.3 on all four inputs
Game features: Auto HDR Tone Mapping and Auto Genre Picture Mode with a PS5; Dolby Vision Game mode; PS Remote Play

Smart TV and sound

Smart TV platform: Google TV
Processor: 4K HDR Processor X1
Speakers: 20 W
Dolby Atmos: Yes
DTS:X: Yes
eARC: Yes
Wi-Fi: Wi-Fi 6E
Bluetooth: 5.3
Speaker detail: 2 full-range bass reflex speakers (X-Balanced Speaker), 10 W + 10 W
Voice assistants: Voice search with a built-in microphone (with an off switch); works with Apple HomeKit
Casting: Chromecast built-in, Apple AirPlay
TV tuners: DVB-T/T2, DVB-C and DVB-S/S2; 1 terrestrial/cable and 1 satellite tuner; CI+
USB: 2 × USB; USB hard disk recording
Ethernet: 1 × Ethernet
Optical audio out: 1 × optical digital audio out

Design and power

Size: Without stand, 43″ 964 × 563 × 69 mm; 50″ 1119 × 649 × 70 mm; 55″ 1233 × 713 × 72 mm; 65″ 1452 × 836 × 72 mm; 75″ 1675 × 962 × 73 mm; 85″ 1901 × 1090 × 73 mm
Stand: 43–65″ Slim Wedged Stand, 75″ and 85″ Slim Blade stand; two positions (standard and narrow) on 55″ and larger, one on 43″ and 50″
VESA pattern: 43″ and 50″ 200 × 200 mm; 55″, 65″ and 75″ 300 × 300 mm; 85″ 400 × 400 mm
Power use: 43″ 46, 50″ 60, 55″ 77, 65″ 93, 75″ 106, 85″ 128 kWh/1000h in SDR; 0.5 W standby
Energy class: 55″ F; other sizes E (SDR)
Colours: Black
In the box: Remote control, table-top stand, power cord, batteries

Sizes

Size	Model	Weight without stand
43″	K-43S35, K-43S38	9.7 kg
50″	K-50S35, K-50S38	12.1 kg
55″	K-55S35, K-55S38	16 kg
65″	K-65S35, K-65S38	22.1 kg
75″	K-75S35, K-75S38	32.1 kg
85″	K-85S35, K-85S38	42.2 kg

Pros and cons

Pros

Dolby Vision, HDR10 and HLG, with Dolby Atmos and DTS:X sound
Six sizes from 43 to 85 inches
Google TV with Chromecast built-in and Apple AirPlay

Cons

60 Hz panel with no 4K 120 Hz or VRR on any HDMI input
Direct LED backlight with frame dimming only, no local dimming
20 W speakers, and a single satellite tuner

Closest rivals

Model	Sizes	Panel	Refresh	HDR	HDMI 2.1	Software	Released
HisenseE7S	43–85″	LED LCD	60 Hz	Dolby Vision, HDR10+	0 of 3	VIDAA	Dec 2025
LGQNED AI Mini LED QNED70	43–85″	Mini-LED	60 Hz	HDR10, HLG	0 of 3	webOS	Feb 2026
SamsungCrystal UHD U8000H	43–85″	LED LCD	60 Hz	HDR10+	0 of 3	Tizen	May 2026

Sources

Photo: sony.scene7.com

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