LG SIGNATURE OLED W7 vs Samsung OLED S95H

Every spec side by side, from each maker's published figures.

Better figure, where one is clearly better

SIGNATURE OLED W7 compared with OLED S95H
LGSIGNATURE OLED W7SamsungOLED S95H
Overview
Released2017May 2026
Display
PanelOLEDOLED (48″), QD-OLED (55, 65, 77″)
Panel detailPicture-on-Wall OLED screen with magnetic wall mounting and a separate soundbar/control unitThe 48-inch uses a WOLED panel (AVForums); the 55, 65 and 77-inch use QD-OLED
Resolution3840 × 2160 (4K)3840 × 2160 (4K)
Refresh rate–165 Hz
HDR formatsDolby Vision, HDR10, HLGHDR10, HDR10+, HLG
HDR extras–OLED HDR Pro; HDR10+ Adaptive and HDR10+ Gaming
Screen finish–OLED Glare Free
Peak brightnessReviewed measured about 650 nits on a 10% HDR test pattern on the 65-inch W7; a review measurement, not an LG claim–
Picture processingUK 65W7V lists Colour Master Engine, Active Depth Enhancer, Ultra Luminance and 4K upscaling4K AI Upscaling Pro, AI Motion Enhancer Pro, Real Depth Enhancer, Auto HDR Remastering Pro, Color Booster Pro, HDR Brightness Optimizer, AI Optimized / AI Customization
Picture modes–Filmmaker Mode, EyeComfort Mode; Smart Calibration (Basic)
Motion handlingStuff found TruMotion's Clear and Smooth modes introduced visible artefacts on the 65-inch W7Motion Xcelerator 165 Hz
Viewing angle–Ultra Viewing Angle
Sizes
Sizes65, 77″48, 55, 65, 77″
Largest size77″77″
Gaming
HDMI ports4 (0 HDMI 2.1 at 4K 120 Hz+)4 (all HDMI 2.1 at 4K 120 Hz+) (better)
Variable refresh rateNoneHDMI VRR, FreeSync Premium Pro, G-Sync Compatible
Auto low latency mode–Yes
HDMI detailFour HDMI inputs with ARC reside in the separate soundbar/control unit, not the screen. No 4K 120 Hz HDMI input or VRR.4K 165 Hz on HDMI 1/2/3/4; eARC; Anynet+ (HDMI-CEC)
Game features–Game Motion Plus, Dynamic Black EQ, Super Ultra Wide Game View, Game Bar, Mini Map Zoom, Surround Sound, HGiG, AI Auto Game Mode
Cloud gaming–Samsung Gaming Hub
Input lagStuff measured 21 ms in Game Mode on the 65-inch W7–
Smart TV and sound
Smart TV platformwebOSTizen
Processor–NQ4 AI Gen3 Processor
Speakers60 W, 4.2 channels–
Dolby AtmosYesYes
eARC–Yes
Wi-Fi–Wi-Fi 6E
Bluetooth–5.3
Speaker detailThe separate control unit contains LG's 60 W, 4.2-channel speaker system, including a stated 20 W woofer on the UK 65W7V. LG lists 10 kg for the UK 65-inch unit and 12.7 kg for the Italian 77-inch unit.48″ 60 W, 2.1.2ch, Object Tracking Sound; 55–77″ 70 W, 4.2.2ch, Object Tracking Sound+
Audio featuresLG's UK sheet says Dolby Atmos streams from a Blu-ray player required a software update available later in 2017. The reviewers found its virtual Atmos effect less convincing than a dedicated surround system.Q-Symphony, Active Voice Amplifier Pro, Adaptive Sound Pro, 360 Audio, Audio Pre-selection Descriptor
Voice assistants–Bixby and Alexa built in, with far-field voice; works with Alexa and Google Assistant speakers
CastingMiracast and WiDi on the UK 65W7VApple AirPlay, Google Cast, Tap View and screen or sound mirroring from Samsung phones
Software updateswebOS 3.5 with Magic Remote and Freeview Play on the UK 65W7V. An exact first on-sale month was not established, so release uses year precision.Security updates until at least 31 December 2031
TV tunersUK 65W7V DVB-T2/C/S2 and Italian 77W7V DVB-T2/C/S2Twin DVB-T2/C/S2 and analogue; CI+ 1.4 slot; HbbTV 2.0.4
USBThree USB ports on both documented regional sizes, including one USB 3.0 port on the UK 65W7V3 × USB-A, 1 × USB-C
EthernetOne LAN input on both documented regional sizes1 × LAN
Optical audio outOptical digital audio output on both documented regional sizes1 × optical
Design and power
SizeDisplay only (W × H × D): UK 65W7V 1450 × 825 × 4 mm; Italian 77W7V 1721 × 989 × 5.96 mmWithout stand, 48″ 1069.3 × 619.9 × 39.6 mm; 55″ 1224.6 × 706.3 × 11.0 mm; 65″ 1443.5 × 829.4 × 11.0 mm; 77″ 1716.6 × 984.1 × 11.2 mm
StandWall mounting required; the UK 65W7V soundbar/control unit measures 1260 × 78 × 198 mm and the Italian 77W7V unit 1460 × 84 × 208 mm48″ LaserSlim design with a built-in connection panel; 55–77″ Slim OC Stand (Infinity One design), with a separate One Connect (Y24 4K) box
VESA pattern–48″ 300 × 200 mm; 55″ and 65″ 400 × 300 mm; 77″ 400 × 400 mm
Power useUK 65W7V 0.3 W standby; no common running-power figure was establishedTypical/max, 48″ 61/260 W; 55″ 84/400 W; 65″ 99/540 W; 77″ 127/700 W; 0.5 W standby
Energy class–48″ F; 55″ G; 65″ F; 77″ F
Colours–Graphite Black
In the boxUK 65W7V includes a wall bracket, Magic Remote and batteries–

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