LG SIGNATURE OLED W8 vs Panasonic Z90B

Every spec side by side, from each maker's published figures.

Better figure, where one is clearly better

SIGNATURE OLED W8 compared with Z90B
LGSIGNATURE OLED W8PanasonicZ90B
Overview
Released20182025
Display
PanelOLEDOLED
Panel detailPicture-on-Wall OLED screen with a separate soundbar/control unitMaster OLED Pro on 55-, 65- and 77-inch sets; standard OLED on 42- and 48-inch sets.
Resolution3840 × 2160 (4K)3840 × 2160 (4K)
Refresh rate–144 Hz
HDR formatsDolby Vision, HDR10, HLGDolby Vision, HDR10, HDR10+, HLG
HDR extrasLG also lists Advanced HDR by Technicolor; HDR10 Pro and HLG Pro name LG's processing, not HDR10+ supportDolby Vision IQ and HDR10+ Adaptive.
Peak brightnessComputer Bild measured around 730 cd/m² on its 65-inch W8; this is a review measurement, not an LG claim–
Picture processingThe α9 processor provides LG's Quad Step Noise Reduction, Object Depth Enhancer, 4K Upscaler and Enhanced Dynamic Tone MappingFilmmaker Mode with Intelligent Sensing; Prime Video Calibrated Mode; Calman and ISFccc calibration support.
Sizes
Sizes65, 77″42, 48, 55, 65, 77″
Largest size77″77″
Gaming
HDMI ports4 (0 HDMI 2.1 at 4K 120 Hz+)4 (2 HDMI 2.1 at 4K 120 Hz+) (better)
Variable refresh rateNoneHDMI VRR, FreeSync Premium, G-Sync Compatible
Auto low latency mode–Yes
HDMI detailFour HDMI inputs, with ARC on HDMI 2, are housed in the separate soundbar/control unit; no external 4K 120 Hz HDMI inputTwo of four HDMI inputs support 4K at 144 Hz, VRR and ALLM; one also supports eARC.
Game featuresThe 2018 W8 can show high-frame-rate content from its built-in apps, but has no HDMI 2.1 or external 4K 120 Hz inputGame Mode Extreme, True Game Mode and Game Control Board.
Smart TV and sound
Smart TV platformwebOSFire TV
Processorα9 Intelligent ProcessorHCX Pro AI Processor MK II
Speakers60 W, 4.2 channels–
Dolby AtmosYesYes
eARC–Yes
Wi-FiWi-Fi 5 (802.11ac)–
Bluetooth4.2–
Speaker detailSeparate 60 W, 4.2-channel speaker/control unit with two woofers accounting for 20 W. LG lists the 77-inch unit at 13.1 kg; no 65-inch unit weight is stated on the UK sheet.Dynamic Theater Surround Pro with front-facing drivers and a 30 W subwoofer in all sizes; Dolby Atmos decoding.
Audio featuresDolby Atmos, Dolby Surround, LG Sound Sync and One Touch Sound Tuning–
Voice assistantsUK LG sheet says built-in Google Assistant required a software update and was unavailable in the Republic of Ireland; Google Home and Alexa compatibility required separate devices–
CastingWi-Fi Direct on both UK sizes; Miracast and WiDi listed for the 77-inch model by LG HungaryApple AirPlay and Apple Home support.
Software updateswebOS 4.0 with Magic Remote and ThinQ AI. Exact first on-sale month was not verified, so release uses year precision.–
TV tunersUK 65 and 77-inch sheets list twin DVB-T2/C/S2 receptionPanasonic Penta Tuner supports terrestrial, satellite, cable, IPTV and TV>IP reception; UK channel availability varies.
USBThree USB ports on both UK sizes–
EthernetOne LAN input on both UK sizes–
Optical audio outOptical digital audio output on both UK sizes–
Design and power
SizeDisplay only (W × H × D): 65W8PLA 1446 × 823 × 3.85 mm; 77W8PLA 1721 × 989 × 5.96 mm–
StandWall mounting required. The separate soundbar/control unit measures 1260 × 78 × 198 mm for 65W8PLA and 1460 × 84 × 208 mm for 77W8PLA.–
Power useBoth UK models list under 0.5 W standby–
In the boxMagic Remote and two AA batteries on both UK sizes–

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