LG SIGNATURE OLED W7 vs Panasonic Z90B

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SIGNATURE OLED W7 compared with Z90B

	LGSIGNATURE OLED W7	PanasonicZ90B
Overview
Released
Released	2017	2025
Display
Panel
Panel	OLED	OLED
Panel detail
Panel detail	Picture-on-Wall OLED screen with magnetic wall mounting and a separate soundbar/control unit	Master OLED Pro on 55-, 65- and 77-inch sets; standard OLED on 42- and 48-inch sets.
Resolution
Resolution	3840 × 2160 (4K)	3840 × 2160 (4K)
Refresh rate
Refresh rate	–	144 Hz
HDR formats
HDR formats	Dolby Vision, HDR10, HLG	Dolby Vision, HDR10, HDR10+, HLG
HDR extras
HDR extras	–	Dolby Vision IQ and HDR10+ Adaptive.
Peak brightness
Peak brightness	Reviewed measured about 650 nits on a 10% HDR test pattern on the 65-inch W7; a review measurement, not an LG claim	–
Picture processing
Picture processing	UK 65W7V lists Colour Master Engine, Active Depth Enhancer, Ultra Luminance and 4K upscaling	Filmmaker Mode with Intelligent Sensing; Prime Video Calibrated Mode; Calman and ISFccc calibration support.
Motion handling
Motion handling	Stuff found TruMotion's Clear and Smooth modes introduced visible artefacts on the 65-inch W7	–
Sizes
Sizes
Sizes	65, 77″	42, 48, 55, 65, 77″
Largest size
Largest size	77″	77″
Gaming
HDMI ports
HDMI ports	4 (0 HDMI 2.1 at 4K 120 Hz+)	4 (2 HDMI 2.1 at 4K 120 Hz+) (better)
Variable refresh rate
Variable refresh rate	None	HDMI VRR, FreeSync Premium, G-Sync Compatible
Auto low latency mode
Auto low latency mode	–	Yes
HDMI detail
HDMI detail	Four HDMI inputs with ARC reside in the separate soundbar/control unit, not the screen. No 4K 120 Hz HDMI input or VRR.	Two of four HDMI inputs support 4K at 144 Hz, VRR and ALLM; one also supports eARC.
Game features
Game features	–	Game Mode Extreme, True Game Mode and Game Control Board.
Input lag
Input lag	Stuff measured 21 ms in Game Mode on the 65-inch W7	–
Smart TV and sound
Smart TV platform
Smart TV platform	webOS	Fire TV
Processor
Processor	–	HCX Pro AI Processor MK II
Speakers
Speakers	60 W, 4.2 channels	–
Dolby Atmos
Dolby Atmos	Yes	Yes
eARC
eARC	–	Yes
Speaker detail
Speaker detail	The separate control unit contains LG's 60 W, 4.2-channel speaker system, including a stated 20 W woofer on the UK 65W7V. LG lists 10 kg for the UK 65-inch unit and 12.7 kg for the Italian 77-inch unit.	Dynamic Theater Surround Pro with front-facing drivers and a 30 W subwoofer in all sizes; Dolby Atmos decoding.
Audio features
Audio features	LG's UK sheet says Dolby Atmos streams from a Blu-ray player required a software update available later in 2017. The reviewers found its virtual Atmos effect less convincing than a dedicated surround system.	–
Casting
Casting	Miracast and WiDi on the UK 65W7V	Apple AirPlay and Apple Home support.
Software updates
Software updates	webOS 3.5 with Magic Remote and Freeview Play on the UK 65W7V. An exact first on-sale month was not established, so release uses year precision.	–
TV tuners
TV tuners	UK 65W7V DVB-T2/C/S2 and Italian 77W7V DVB-T2/C/S2	Panasonic Penta Tuner supports terrestrial, satellite, cable, IPTV and TV>IP reception; UK channel availability varies.
USB
USB	Three USB ports on both documented regional sizes, including one USB 3.0 port on the UK 65W7V	–
Ethernet
Ethernet	One LAN input on both documented regional sizes	–
Optical audio out
Optical audio out	Optical digital audio output on both documented regional sizes	–
Design and power
Size
Size	Display only (W × H × D): UK 65W7V 1450 × 825 × 4 mm; Italian 77W7V 1721 × 989 × 5.96 mm	–
Stand
Stand	Wall mounting required; the UK 65W7V soundbar/control unit measures 1260 × 78 × 198 mm and the Italian 77W7V unit 1460 × 84 × 208 mm	–
Power use
Power use	UK 65W7V 0.3 W standby; no common running-power figure was established	–
In the box
In the box	UK 65W7V includes a wall bracket, Magic Remote and batteries	–