Hisense E8Q vs Sony BRAVIA XF90

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E8Q compared with BRAVIA XF90

	HisenseE8Q	SonyBRAVIA XF90
Overview
Released
Released	2025	2018
Display
Panel
Panel	Mini-LED	LED LCD
Panel detail
Panel detail	ULED MiniLED (quantum dot LCD) with a Mini-LED backlight and full-array local dimming	Direct LED backlight with full-array local dimming and Triluminos colour. AVForums and Expert Reviews counted 48 dimming zones on their 55-inch review samples; Sony does not publish a series-wide count. X-Motion Clarity is picture processing, not a native refresh specification.
Resolution
Resolution	3840 × 2160 (4K)	3840 × 2160 (4K)
Refresh rate
Refresh rate	144 Hz	–
HDR formats
HDR formats	Dolby Vision, HDR10, HDR10+, HLG	HDR10, HLG, Dolby Vision
HDR extras
HDR extras	Dolby Vision IQ, HDR10+ Adaptive	Sony announced Dolby Vision support for XF90 and now lists the series as compatible; it arrived through a firmware update after launch.
Peak brightness
Peak brightness	–	AVForums measured about 1,000 nits in its brightest HDR mode and 705 nits in Cinema Pro on its UK 55-inch review sample; these are test results, not maker series specifications.
Colour range
Colour range	Quantum Dot Colour; wide colour gamut	–
Picture processing
Picture processing	Hi-View AI Engine, AI HDR Upscaler, 4K upscaling, MEMC, MPEG and mosquito noise reduction, AI Light Sensor, AI Sports Mode; Calman Ready	4K X-Reality PRO, X-tended Dynamic Range PRO, Object-based HDR remaster, Super Bit Mapping 4K HDR and X-Motion Clarity.
Picture modes
Picture modes	Filmmaker Mode; 144Hz Game Mode PRO; eye-care mode	–
Motion handling
Motion handling	AI Smooth Motion (MEMC); panel response time 6 ms (50″, 55″), 6.5 ms (65″) or 8 ms (75″) (Hisense)	Sony describes X-Motion Clarity but its exact UK size sheets do not publish a native refresh figure, so no Hz value is assigned to the series.
Viewing angle
Viewing angle	178°	AVForums and Expert Reviews report the 55-inch LCD's contrast and colour degrade when viewed from the side.
Sizes
Sizes
Sizes	50, 55, 65, 75″	49, 55, 65, 75″
Largest size
Largest size	75″	75″
Gaming
HDMI ports
HDMI ports	4 (2 HDMI 2.1 at 4K 120 Hz+) (better)	4 (0 HDMI 2.1 at 4K 120 Hz+)
Variable refresh rate
Variable refresh rate	HDMI VRR, FreeSync Premium	None
Auto low latency mode
Auto low latency mode	Yes	–
HDMI detail
HDMI detail	4 × HDMI 2.1 with ALLM; HDMI 1 and 2 4K 60Hz with VRR up to 60 Hz; HDMI 3 (eARC) and HDMI 4 4K 144Hz with VRR	Four HDMI inputs. AVForums reports only HDMI 2 and 3 accept the higher-bandwidth 4K 60 Hz signal modes. ARC is supported; no HDMI 2.1 bandwidth.
Variable refresh range
Variable refresh range	Up to 144 Hz	–
Input lag
Input lag	≤ 7 ms with a 4K 120 Hz input (Hisense)	Expert Reviews measured 25 ms at 4K and 42 ms at 1080p in Game mode on its 55-inch sample.
Game features
Game features	AMD FreeSync Premium, Game Bar, Dolby Vision Gaming, HDR10+ Gaming	Game mode; no HDMI VRR.
Smart TV and sound
Smart TV platform
Smart TV platform	VIDAA	Android TV
Processor
Processor	Hi-View AI Engine	4K HDR Processor X1 Extreme
Speakers
Speakers	40 W, 2.1 channels (better)	20 W, 2.0 channels
Dolby Atmos
Dolby Atmos	Yes	–
eARC
eARC	Yes	–
Wi-Fi
Wi-Fi	Wi-Fi 5 (802.11ac, 2.4/5 GHz)	802.11a/b/g/n/ac
Bluetooth
Bluetooth	Yes	4.1
Speaker detail
Speaker detail	2 × 10 W plus a 20 W subwoofer, 2.1 ch	Two 10 W speakers with ClearAudio+ and S-Force Front Surround.
Audio features
Audio features	Dolby Atmos, DTS Virtual:X; Hi-Concerto, EzPlay, TV mode; WiSA SoundSend; user equaliser	–
Voice assistants
Voice assistants	Voice control via the remote	–
Casting
Casting	AirPlay 2; screen sharing; DMP/DMR content sharing	Chromecast built in, per Sony UK specifications.
Software updates
Software updates	Software and firmware updates for at least 8 years (Hisense)	–
TV tuners
TV tuners	2 × RF; DVB-T2/T/C/S2/S; CI+ 2.0	Sony UK lists DVB-T/T2 terrestrial, DVB-C cable and DVB-S/S2 satellite tuners.
USB
USB	1 × USB 2.0, 1 × USB 3.0	Three USB inputs, including support for media playback and USB HDD recording.
Ethernet
Ethernet	1 × RJ45	One LAN input.
Optical audio out
Optical audio out	1 × S/PDIF; composite AV input, audio L/R input and headphone output	One optical digital audio output.
Design and power
Size
Size	Without stand, 50″ 1111 × 647 × 78 mm; 55″ 1226 × 711 × 78 mm; 65″ 1446 × 836 × 76 mm; 75″ 1668 × 961 × 86 mm	Without stand (W × H × D), Sony UK sheets: 49″ 1093 × 629 × 69 mm; 55″ 1228 × 706 × 69 mm; 65″ 1447 × 829 × 69 mm; 75″ 1674 × 958 × 73 mm. Configuration weights also exclude stands.
Stand
Stand	Single metal and plastic pedestal, 400 × 288 mm (50″, 55″), 401 × 326 mm (65″) or 431 × 374 mm (75″); cable management on 65″ and 75″	Wide-set feet; VESA is 200 × 200 mm for 49″, 300 × 300 mm for 55/65″ and 400 × 300 mm for 75″.
In the box
In the box	–	Sony announced the series in January 2018; AVForums reported UK retailer availability in March 2018.
VESA pattern
VESA pattern	50″ 300 × 200 mm; 55″ 400 × 200 mm; 65″ 400 × 400 mm; 75″ 600 × 400 mm	–
Power use
Power use	Maximum 160 W (50″), 180 W (55″), 240 W (65″), 330 W (75″); 0.5 W standby	–
Energy class
Energy class	SDR: E; HDR: G	–
Colours
Colours	Black/dark grey	–
Warranty
Warranty	2 years (UK)	–