LG SIGNATURE OLED W7 vs Samsung OLED S90C

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SIGNATURE OLED W7 compared with OLED S90C

	LGSIGNATURE OLED W7	SamsungOLED S90C
Overview
Released
Released	2017	March 2023
Display
Panel
Panel	OLED	QD-OLED
Panel detail
Panel detail	Picture-on-Wall OLED screen with magnetic wall mounting and a separate soundbar/control unit	UK 55, 65 and 77-inch models use Quantum Dot OLED. Samsung added a non-Quantum-Dot 83-inch OLED version in the US on 11 July 2023; its 120 Hz specification and WOLED panel differ, and it is not included in the UK configurations here.
Resolution
Resolution	3840 × 2160 (4K)	3840 × 2160 (4K)
Refresh rate
Refresh rate	–	144 Hz
HDR formats
HDR formats	Dolby Vision, HDR10, HLG	HDR10, HDR10+, HLG
HDR extras
HDR extras	–	Quantum HDR OLED; HDR10+ Adaptive and Gaming. HDR10 confirmed by the exact reviews.
Screen finish
Screen finish	–	Anti Reflection
Peak brightness
Peak brightness	Reviewed measured about 650 nits on a 10% HDR test pattern on the 65-inch W7; a review measurement, not an LG claim	–
Picture processing
Picture processing	UK 65W7V lists Colour Master Engine, Active Depth Enhancer, Ultra Luminance and 4K upscaling	4K upscaling, Perceptional Color Mapping and Real Depth Enhancer.
Picture modes
Picture modes	–	Filmmaker Mode; Smart Calibration (Basic).
Motion handling
Motion handling	Stuff found TruMotion's Clear and Smooth modes introduced visible artefacts on the 65-inch W7	Motion Xcelerator Turbo Pro; 120 Hz with up to 144 Hz supported for compatible PC content.
Viewing angle
Viewing angle	–	Ultra Viewing Angle.
Sizes
Sizes
Sizes	65, 77″	55, 65, 77″
Largest size
Largest size	77″	77″
Gaming
HDMI ports
HDMI ports	4 (0 HDMI 2.1 at 4K 120 Hz+)	4 (all HDMI 2.1 at 4K 120 Hz+) (better)
Variable refresh rate
Variable refresh rate	None	HDMI VRR, FreeSync Premium
Auto low latency mode
Auto low latency mode	–	Yes
HDMI detail
HDMI detail	Four HDMI inputs with ARC reside in the separate soundbar/control unit, not the screen. No 4K 120 Hz HDMI input or VRR.	4K 144 Hz on HDMI 1/2/3/4; ports built into the TV. HDMI VRR confirmed by both exact reviews. Anynet+ HDMI-CEC.
Game features
Game features	–	FreeSync Premium, ALLM, HGiG, Game Motion Plus, Dynamic Black EQ, Super Ultra Wide Game View and Mini Map Zoom.
Cloud gaming
Cloud gaming	–	Samsung Gaming Hub; subscriptions and compatible controller required.
Input lag
Input lag	Stuff measured 21 ms in Game Mode on the 65-inch W7	–
Smart TV and sound
Smart TV platform
Smart TV platform	webOS	Tizen
Processor
Processor	–	Neural Quantum Processor 4K
Speakers
Speakers	60 W, 4.2 channels (better)	40 W, 2.1 channels
Dolby Atmos
Dolby Atmos	Yes	Yes
Wi-Fi
Wi-Fi	–	Wi-Fi 5
Bluetooth
Bluetooth	–	5.2
Speaker detail
Speaker detail	The separate control unit contains LG's 60 W, 4.2-channel speaker system, including a stated 20 W woofer on the UK 65W7V. LG lists 10 kg for the UK 65-inch unit and 12.7 kg for the Italian 77-inch unit.	OTS Lite; 40 W, 2.1 channels in all three UK sizes.
Audio features
Audio features	LG's UK sheet says Dolby Atmos streams from a Blu-ray player required a software update available later in 2017. The reviewers found its virtual Atmos effect less convincing than a dedicated surround system.	Q-Symphony, Active Voice Amplifier, Adaptive Sound+ and dual Bluetooth audio.
Voice assistants
Voice assistants	–	Bixby with UK English and far-field voice interaction.
Casting
Casting	Miracast and WiDi on the UK 65W7V	Mobile Tap Mirroring, App Casting and Wireless DeX; Multi View up to two videos.
Software updates
Software updates	webOS 3.5 with Magic Remote and Freeview Play on the UK 65W7V. An exact first on-sale month was not established, so release uses year precision.	Security updates until at least 31 December 2028 in the current UK specification table.
TV tuners
TV tuners	UK 65W7V DVB-T2/C/S2 and Italian 77W7V DVB-T2/C/S2	Twin DVB-T2/C/S2 plus analogue; CI+1.4.
USB
USB	Three USB ports on both documented regional sizes, including one USB 3.0 port on the UK 65W7V	2 × USB-A.
Ethernet
Ethernet	One LAN input on both documented regional sizes	Ethernet LAN supported.
Optical audio out
Optical audio out	Optical digital audio output on both documented regional sizes	1 × optical digital audio output.
Design and power
Size
Size	Display only (W × H × D): UK 65W7V 1450 × 825 × 4 mm; Italian 77W7V 1721 × 989 × 5.96 mm	Without stand: 55-inch 1225.4 × 708.6 × 39.9 mm; 65-inch 1444.3 × 831.7 × 39.9 mm; 77-inch 1718.5 × 987.6 × 44.9 mm. Configuration weights exclude the stand.
Stand
Stand	Wall mounting required; the UK 65W7V soundbar/control unit measures 1260 × 78 × 198 mm and the Italian 77W7V unit 1460 × 84 × 208 mm	Simple Plus-Metal stand; footprint 55/65-inch 366.0 × 265.9 mm, 77-inch 366 × 359.8 mm. With-stand weights 18.2 / 23.1 / 37.8 kg respectively.
VESA pattern
VESA pattern	–	55/65-inch 300 × 200 mm; 77-inch 400 × 300 mm.
Power use
Power use	UK 65W7V 0.3 W standby; no common running-power figure was established	Typical / maximum: 55-inch 82 / 310 W; 65-inch 95 / 360 W; 77-inch 117 / 460 W. Standby 0.50 W.
Energy class
Energy class	–	55-inch G; 65/77-inch F.
Colours
Colours	–	Titan Black.
In the box
In the box	UK 65W7V includes a wall bracket, Magic Remote and batteries	TM2360E remote plus TM1240A in the UK, stand, power cable and manual.