LG SIGNATURE OLED W7 vs Samsung OLED S95D

Every spec side by side, from each maker's published figures.

Better figure, where one is clearly better

SIGNATURE OLED W7 compared with OLED S95D
LGSIGNATURE OLED W7SamsungOLED S95D
Overview
Released20172024
Display
PanelOLEDQD-OLED
Panel detailPicture-on-Wall OLED screen with magnetic wall mounting and a separate soundbar/control unitQD-OLED confirmed by What Hi-Fi? and TechRadar; maker OLED Glare Free coating
Resolution3840 × 2160 (4K)3840 × 2160 (4K)
Refresh rate–144 Hz
HDR formatsDolby Vision, HDR10, HLGHDR10, HDR10+, HLG
HDR extras–OLED HDR Pro; HDR10+ Adaptive and Gaming. HDR10 and HLG confirmed by What Hi-Fi?
Screen finish–Matte OLED Glare Free
Peak brightnessReviewed measured about 650 nits on a 10% HDR test pattern on the 65-inch W7; a review measurement, not an LG claim–
Picture processingUK 65W7V lists Colour Master Engine, Active Depth Enhancer, Ultra Luminance and 4K upscalingReal Depth Enhancer, 4K AI Upscaling and HDR Brightness Optimizer
Picture modes–Filmmaker Mode, Smart Calibration Basic and expert calibration
Motion handlingStuff found TruMotion's Clear and Smooth modes introduced visible artefacts on the 65-inch W7UK sheet lists 100 Hz with up to 144 Hz; Motion Xcelerator 144Hz and 4K 144 Hz input on every HDMI port
Sizes
Sizes65, 77″55, 65, 77″
Largest size77″77″
Gaming
HDMI ports4 (0 HDMI 2.1 at 4K 120 Hz+)4 (all HDMI 2.1 at 4K 120 Hz+) (better)
Variable refresh rateNoneHDMI VRR, FreeSync Premium Pro
Auto low latency mode–Yes
HDMI detailFour HDMI inputs with ARC reside in the separate soundbar/control unit, not the screen. No 4K 120 Hz HDMI input or VRR.Four HDMI inputs on One Connect Y24 4K, each supporting 4K at 144 Hz; eARC and Anynet+ HDMI-CEC
Game features–ALLM, HGiG, Game Motion Plus, Dynamic Black EQ, super-ultrawide view and Mini Map Zoom
Cloud gaming–Samsung Gaming Hub supported in the UK; accounts and subscriptions may be required
Input lagStuff measured 21 ms in Game Mode on the 65-inch W7–
Smart TV and sound
Smart TV platformwebOSTizen
Processor–NQ4 AI Gen2 Processor
Speakers60 W, 4.2 channels70 W, 4.2.2 channels (better)
Dolby AtmosYesYes
eARC–Yes
Wi-Fi–Wi-Fi 5
Bluetooth–5.2
Speaker detailThe separate control unit contains LG's 60 W, 4.2-channel speaker system, including a stated 20 W woofer on the UK 65W7V. LG lists 10 kg for the UK 65-inch unit and 12.7 kg for the Italian 77-inch unit.Object Tracking Sound+ and Q-Symphony with compatible Samsung soundbars
Audio featuresLG's UK sheet says Dolby Atmos streams from a Blu-ray player required a software update available later in 2017. The reviewers found its virtual Atmos effect less convincing than a dedicated surround system.Active Voice Amplifier Pro, Adaptive Sound Pro and 360 Audio
Voice assistants–Bixby and built-in Alexa; works with Google Assistant speakers
CastingMiracast and WiDi on the UK 65W7VApple AirPlay, Tap View and mobile mirroring; Multi View up to two videos
Software updateswebOS 3.5 with Magic Remote and Freeview Play on the UK 65W7V. An exact first on-sale month was not established, so release uses year precision.Maker lists security updates through 31 December 2029; no OS-upgrade count inferred
TV tunersUK 65W7V DVB-T2/C/S2 and Italian 77W7V DVB-T2/C/S2Dual DVB-T2/C/S2 tuners, analogue tuner, CI+ 1.4 and HbbTV
USBThree USB ports on both documented regional sizes, including one USB 3.0 port on the UK 65W7VThree USB-A and one USB-C connection in the maker table
EthernetOne LAN input on both documented regional sizesOne LAN port
Optical audio outOptical digital audio output on both documented regional sizesOne digital optical audio output
Design and power
SizeDisplay only (W × H × D): UK 65W7V 1450 × 825 × 4 mm; Italian 77W7V 1721 × 989 × 5.96 mmWithout stand, W × H × D; 55-inch 1224.6 × 706.3 × 11 mm; 65-inch 1443.5 × 829.4 × 11 mm; 77-inch 1716.6 × 984.1 × 11.2 mm
StandWall mounting required; the UK 65W7V soundbar/control unit measures 1260 × 78 × 198 mm and the Italian 77W7V unit 1460 × 84 × 208 mmWith stand, 55-inch height 771.4 mm/depth 267.9 mm/23.9 kg; 65-inch 894.4 mm/267.9 mm/29 kg; 77-inch 1048.1 mm/286.4 mm/40 kg. Stand width 360 mm across sizes
VESA pattern–55/65-inch 400 × 300 mm; 77-inch 400 × 400 mm
Power useUK 65W7V 0.3 W standby; no common running-power figure was establishedTypical/max 55-inch 82/350 W, 65-inch 100/440 W and 77-inch 128/600 W; standby 0.5 W
Energy class–UK table G at 55 inches, F at 65/77 inches
Colours–Graphite Black front and Titan Black stand
In the boxUK 65W7V includes a wall bracket, Magic Remote and batteriesTM2360E and UK TM1240A remotes, user manual and power cable; One Connect box. Released year kept because maker US actual availability is April 2024 after March preorders, while TechRadar reports March. Maker front thumbnail is low resolution and retains OLED screen branding

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